Launching Members.dev: modern membership management software

If you run any form of membership program today, you are probably wedged between imperfect options:

• Spreadsheets, inboxes, forms, and ad hoc tools: inevitable manual work, out-of-sync data, and lost revenue
• All-in-one monoliths: try to own your whole stack but still rarely fit, often with a dated interface and limited flexibility
• Finance-first subscription tools: handle subscriptions and payments, but leave out pause/cancel rules, custom member profiles, communication tools, and entitlement tracking
• Custom builds: bespoke databases and software are time-consuming to develop and expensive to maintain and improve

We know this pain well: we have run our own membership programs (for sports clubs and professional societies), consulted clients who need loyalty membership software that fits their commerce systems, and interviewed 20+ membership secretaries, gym owners, and administrators.

We built Members.dev to fill the gap: a membership engine and membership management platform that keeps people, money, and benefits in one coherent system, without limiting assumptions about what your program needs. Everything is accessible through a modern API, so you can integrate tools you already trust or build your own member experience.

Built for flexibility

Membership programs rarely fit a neat template. A gym may need locations, tiers, class credits, and family plans. A university may need central oversight but otherwise leave clubs and societies to self-manage their programs. A hotel loyalty program may not need paid subscriptions at all, but still needs profiles, benefits, balances, and auditable history.

That is why flexibility and extensibility drive the design of Members.dev:

• Flexible member data: add custom fields, admin-only fields, groups, and profile structures.
• Flexible membership models: use subscriptions, one-off products, event-style access, benefit allocation and tracking, or only the parts that fit your organization.
• Flexible providers: bring your own payment provider, email tool, accounting package, website builder, or CRM — or use ours.
• Flexible API: use our Members.dev dashboard and customer portal, or integrate your memberships into your own website or app using our API and webhooks.

The result is software that can support virtually any membership program without trying to become your entire technology stack (unless you want it to!).

Launch features: members, subscriptions, and benefits

We are launching with the core of most membership programs: member data, membership products, and entitlement tracking.

• Manage members with a flexible membership database: profiles, custom fields, groups, filtering, exports, email, and full audit history. Explore membership database
• Sell and manage subscriptions with recurring and one-off products, renewals, group plans, and automatic invoicing. Read more on subscription management
• Entitlement tracking: attach benefits to products to track access, credits, discounts, usage, and expiry per member—or track points balances and status credits independently of subscriptions. See benefit entitlement tracking

For organizations with chapters, campuses, franchises, or other parent-and-child structures, Members.dev also natively supports multi-tenancy: separate catalogs and admins for each organization, with roll-up oversight where you need it.

Deep-dive: API-first membership software

Membership data rarely lives in one system. Sports clubs connect to access control, hotels to booking engines, and universities to student accounts.

That is why Members.dev is API-first: everything is available through a modern REST API, so you can integrate the tools you already use or build a custom membership experience.

Teams are already using AI builders like Lovable and Bolt to ship member portals—and Members.dev works well as the membership backend behind them. You focus on your product; we handle proration, pause and cancellation rules, and entitlement tracking in a professionally built, tested system.

Not a developer? No problem. Our admin dashboard packs all the same functionality as the API, so you can manage your program from a clean, modern web interface. You can invite team members to collaborate.

Read the API docs · API and webhooks

Who Members.dev is built for

Members.dev is for organizations where spreadsheets are becoming ungovernable, but membership is more than a recurring payment plan. It is a good fit if you need to:

• Maintain membership profiles with contact information and custom fields.
• Support complex membership products such as family plans, location access, packs, credits, discounts, or loyalty balances.
• Track entitlements across membership tiers, such as location access, class credits, or other benefits.
• Give sub-organizations—chapters, clubs, departments, campuses, and franchisees—independence without losing central oversight.
• Build a custom member portal, mobile app, internal tool, or integration on top of a reliable membership backend.
• Modernize away from spreadsheets, legacy all-in-one systems, or finance tools that only understand subscriptions.

It may not be the right fit if you mainly want a drag-and-drop website builder, CRM-like functionality for professional fundraising campaigns, or a content paywall tool for creators. We are intentionally focused on the operational core of membership: members, subscriptions, billing, benefits, and integrations.

Every new customer gets a free 30-day trial, a dedicated account manager, and white-glove onboarding to help set you up.

If you are thinking of switching from another platform, we have started publishing comparison guides to help with that decision.

Who we are

Members.dev is built by a small team that believes membership software should be modern, flexible, and pleasant to use. We have seen the full spectrum—from running our own sports clubs and professional societies to consulting clients on loyalty and membership platforms.

We are starting focused: fewer assumptions, cleaner data, stronger billing and entitlement logic, a real API, and direct support from the people building the product. This blog is where we will share product updates, useful information for membership administrators, and behind-the-scenes looks as we build Members.dev.

If you are evaluating Members.dev for a migration or a new membership program, book a demo or get in touch. For API questions, support@members.dev goes straight to the team.

Onwards!